Seven Suphi
Profiling Partners: how to identify and develop your character traits

By Seven Suphi 

The last blog highlighted the need for Partners to change and provided clear areas where performance may be substantially improved. Since then, there have been fascinating and valuable conversations about Partners with Partners, their clients and business professionals. Their brilliant and varied perspectives shall be incorporated into this and subsequent blogs.

To substantially improve future Partner Performance we must first understand Partner Potential because it’s an essential backdrop to the most effective intervention.

Of the many ways of evaluating Potential, we are going to focus on character profile because it’s valuable and under utilised.

From the research shared by …

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Kevin Wheeler
Why content is key to exploiting social media in the legal sector

By Kevin Wheeler

Two recent surveys have shed some light on what is required to use social media as a successful business development (BD) tool in the legal sector.

The first survey, 2013 In-House Counsel New Media Engagement, by Greentarget in the US looked at the use of social media by in-house counsel. This found an increasing use of social media by in-house counsel, particularly LinkedIn, blogs and Wikipedia. Not surprisingly, this usage is greatest amongst those aged under 40. An interesting finding is that the majority of in-house counsel are “invisible users”, in other words, they prefer to …

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Nick Jarrett-Kerr
Icing only serves to make the cake sweet: hope is not lost for the mid-sized legal market

By Nick Jarrett-Kerr

For some years, law firm strategists have talked about the concept of segmentation. In a book I wrote four years ago I explained the concept: “Segmentation – which divides law firms into groups serving the different types of potential clients with broadly similar needs and perceptions of value – describes the layers of the cake from the thin layer of top level work (the icing) for mainly corporate clients and the super wealthy at the top of the cake down to the cake base and crumbs at the bottom of the cake. Segmentation affects work types …

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